Los Angeles is known as a place of big dreams and big ideas. And bigger-than-life personalities. In fact, one could say that LA’s number one resource, its greatest export, is creativity. The ULI LARC Awards will be presented annually to four recipients who, through their extraordinary vision and creative action, are helping to change our world (and our lives) - as Angelinos, Americans and global citizens. And while LA is known for the international reach of its art and celebrity culture, it is this local, and often overlooked, genius that the LARC Awards are designed to discover and bring into the limelight. Not only do these local projects deserve recognition in their own right, they may also have value beyond their original, local purpose. That is, they may offer useful models for other communities to emulate, or they may simply serve as an inspiration to other creatives while providing leadership in the responsible use of land, shared spaces and our collective resources.
The LARC Awards presentation, itself, promises to be a memorable event because the awards will be presented by some of the City’s creative giants — legends in their own right who have already earned their iconic places in the history books and changed our lives for the better. The LARC Awards will celebrate the continuation of this stream of creativity year after year, from one legend to the next.